Dear visitor, the museum is closed on Mondays and Tuesdays and exceptionally on the following days: 23/08, 27/09, 30/09, 01/10, 15/10, 29/10, 19/11, 27/11. 

Vintage advertising fair - Winter edition at Squadra
28 November 2026

On Saturday, November 28, 2026, Squadra – Abarth & Rally Collection will host a special event in Lier: the Vintage Advertising Fair – Winter Edition.

For this special edition, vintage advertising, automobilia, design, and automotive culture come together in a unique location. Visitors can browse dozens of exhibitors from Belgium and abroad while enjoying the exceptional atmosphere of one of Europe’s most impressive collections of rally and sports cars.

squadra art on weels ad

What can you expect?

Discover a wide range of:

  • Original enamel advertising signs
  • Vintage advertising objects and posters
  • Garage memorabilia and automobilia
  • Design objects and collectibles
  • Rare and unique items

Extra experiences
✅ Access to the Squadra Museum
      Combine your visit to the fair with a tour of the full Squadra Abarth & Rally Collection and the temporary exhibition Masters of Design – Icons of Style.

✅ Jan De Plus
      Presentation of his latest book, followed by a signing session.

✅ Atmosphere and entertainment
      Music, a DJ, and various activities will create a unique experience throughout the day.

The program will be expanded soon, so stay tuned!

Tickets

🎫 Fair Ticket – €5

Free entry for children under 18 years.

Includes:

  • Access to the Vintage Advertising Fair
  • Free parking

🎫 Total Experience – €20

Ages 5 to 18: €10
Under 5: free

Includes:

  • Access to the Vintage Advertising Fair
  • Access to the Squadra Museum
  • Acces to temporary expo, Masters of Design – Icons of Style (in colaboration with Yves Chung – Pellegrini Design)
  • Access to all masterclasses
  • Free parking

🎫 VIP Early Access – €30

Limited to only 100 tickets.
Ages 5 to 18: €10
Under 5: free (without goodie bag)

Includes:

  • Exclusive early access from 9:00 AM (1 hour before general opening)
  • First choice of all items available at the fair
  • Access to the Vintage Advertising Fair
  • Access to the Squadra Museum
  • Acces to temporary expo, Masters of Design – Icons of Style (in colaboration with Yves Chung – Pellegrini Design)
  • Access to all masterclasses
  • Exclusive goodie bag
  • Free parking

Practical information

ℹ️ VIP Early Access: 9:00 AM
General admission: 10:00 AM – 5:00 PM

ℹ️ Ticket purchase
Tickets are exclusively available via the Squadra website. Reserve your spot in time and experience a unique day where vintage advertising, design, and automotive history come together.

ℹ️ Be quick: only 100 VIP Early Access tickets are available.

 Come and enjoy a relaxing morning with family or friends.

Back to agenda overview